The ultimate test of
your business can be found in a simple question: would someone want to buy your
company?
Whether you want to
sell next year or a decade from now, you must be building an asset someone
would buy – otherwise, you have a job, not a business.
Here are eight ways to
ensure you are building a company, not just doing a job:
- A job requires that you show up at work to make money, whereas a company generates revenue whether you are there or not.
- If your company is so reliant on a single customer that they can dictate how you deliver your product or service, your company is more like a job than a valuable business.
- A job is a place where your personal reputation impacts your results, whereas a company is a place where the brand is more important than the personality of the founder(s)
- A job requires you to use your personal experience and expertise to get a result, whereas a company is a place where a process – not a person – consistently produces a desirable result.
- In a job, you get fired for taking too much vacation, whereas if you own a company, the more vacation you can take without impacting your company’s performance, the more valuable your business will be.
- In a job, the harder you work, the more money you earn. In a company, the smarter you work, the more money you earn.
- In a job, you solve the problems. If you own a company, your employees solve the problems.
- If the majority of your customers know your mobile phone number, it’s likely you have a job, not a company.
If you’re not sure whether you have a job or own
a business, it’s time to get your Sellability Score.
Whether you want to sell
now or in a decade, the Sellability Score assessment allows you to see your
business as a buyer would see it, and to identify how you perform on each of the
eight key drivers of sellability.
The questionnaire takes about 13 minutes to
complete, and after you’re finished you’ll get a customized 27-page report
outlining how you performed and where you could improve the value and sellability of your
company. Get your score now.... www.actioncoachsellabilityscore.com
Most small business own a job, however if they take Steve's advice they can grow it into a business. :D
ReplyDeleteWhen Steve Goranson speaks, those in the know know to listen.
ReplyDeleteI've attended Steve's seminars before. He is a true guru.
ReplyDeleteSteve is the best. I put his advice to use every day in my business.
ReplyDeleteSounds like most business owners are trapped in a job.
ReplyDeleteDave it's all about choice. We can choose to own a business or choose to own a job. Our choic dictates our action. The challenges is that once we go down the path of owning a job we get stuck on the correct actions to take to move towards our desired goals.
ReplyDelete