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Thursday, August 20, 2015

How to scale up your business to work without you

At ActionCOACH our definition of a successful business is a "Commercial Profitable Enterprise that Works without the Business Owner".  If it doesn't, the business is broken.  You don't own a business you own a "JOB".
Getting the business working harder so you don't have to is one way to create a more valuable and sellable business.   One strategy to do this is by training others in your area of expertise. This strategy is simple, so why is it so difficult to execute?  
It can be tough to grow a service business. Clients are typically buying your expertise, and if all you have to sell is time, the size of your business will always be limited by the number of hours in your day.  We have to forget our business is not about us, but what solutions we can provide our customers.
One way to scale up your service business is to launch a training division to teach others what you know.  That's what John Taylor did when he found himself run ragged trying to grow Nova Data Testing, a Jacksonville FL based non-destructive testing company.
John found that since he was the only one in his company that had some high level certifications, he was the only one that could do those jobs.  Since he was in the field with his guys most of the time, it left little time or energy left for growing the business.  He still loved the business but hated the constant demands on her time and energy.
In an effort to pull himself out of individual projects, we worked together to first document systems of what each team member is responsible for when out on a job.  Next, we worked on building his team around his company’s 10 Points of Culture.  
Once we got the right guys on the team, he began to train them to take over and lead the jobs that didn’t need his level of certifications.  Also during this time, he began to train his key team players to get the higher level certifications that only he had.  He would go as far taking them to a hotel 2 days before the exam to just get away and cram with them for the exam.
Due in part of his focus on training his team in the areas that only he had expertise, this August he was able to take the whole month of August off to go back packing in the mountains out west.  
Increase the value of your company by training others in your area of expertise.
It can be tough to grow a service business. Clients are typically buying your expertise, and if all you have to sell is time, the size of your business will always be limited by the number of hours in your day.
One way to scale up your service business is to launch a training division or just schedule set times to teach others what you know. That's what John Taylor did when he found himself run ragged trying to grow Nova Data Testing, a Jacksonville based non-destructive testing firm.
As business owners, we all know we should be documenting our systems for others to follow, but somehow writing our owner's manual or training our team for certifications always takes a backseat to serving the next customer or fighting the next fire.
Maybe what we need to do is stop thinking of writing down our process as an internal chore and instead focus on launching a training division. That way, the job of documenting our system goes from a textbook-boring task to the raw material needed to get your business working harder so you don't have to.
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Steve Goranson has owned and operated the Northeast Florida of ActionCOACH since 2014.  ActionCOACH is the World's #1 Coaching franchise with of 1000 offices in 50 different countries. They coach over 15,000 business each week.

Steve's commitment is to assist small business owners, to spend less time working "in" their business and more time working "on" their business so they can build a more valuable and sellable business. In the end, you’ll be spending less total time working, will be making more money and will have truly created the company and team you always dreamed of. In addition we will help you put the FUN back in your business and your life.

9 comments:

  1. Since cloning humans is still unavailable, the only way to replicate your skills is to train, train, train. One of the tools we use to make this even simpler is video and online e-courses. This way even the trainer can be cloned.

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  3. Interesting. Documentation and training can take significant time up front, but ultimately they free up time by enabling and empowering others to perform successfully.

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  4. I'm in a similar position as John with Nova Data, owning a service company I started myself, and found I could only handle so many clients before I ran out of hours per day (we're also similar in that Steve is my coach). Bringing on others and training them with systems allows me to benefit more clients, and more people (my team) - it also allows me time away from the office, knowing the work will get done.

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  5. This is a measured and logical approach to organizational management.

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  6. I can't wait for my biz to send me a check and work without me! ;D

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