Break Out of Your Comfort Zone

Do You feel stuck? 

Do you feel that there is a glass ceiling that is holding you back from reaching your potential?

Check out this short video where ActionCOACH Steve Goranson will share with you a simple formula that will help your break through the barriers that are holding you back and keeping you in your comfort zone.

How will you break out of your comforts zone?

If you are ready to break out of your comfort zone and want to take your business to the next level sign up for a Complimentary Break Through 1/2 hour phone coaching session and discover the power of coaching

CLICK HERE to Register

5 keys to get your business working harder so you don't have to

Business ownership is one of the American Dreams; being able to be in control of your own destiny and have the freedom to choose want you want to do and when.

But for many entrepreneurs, that dream has escaped them. They have fallen into the business trap. The dream of freedom has fallen into the daily challenges and frustrations that struggling entrepreneurs face every day.

1. No Cash – You may be selling, but there’s never enough cash to pay the bills at the end of the month. There no cash left over to invest in new technologies or to upgrade equipment or put into your pocket.
2. No Time – You’re not running your business, it is running you. You are spending most of your day solving problems and putting out fires. Instead you should be planning your company’s next big venture, or just have time to do things you want and spend it with the people you love.
3. No Team – Instead of having a team of professionals that are working together toward a common goal, you have a group of employees that are looking out on how to better themselves. It’s more about “I” than “We”.
4. Feeling Stuck – Your Company has hit the glass ceiling. You can see as clear as day where you want to go, but something or someone in your organization is holding you back from crashing through that barrier. Nothing you have tried has worked.

If you find yourself struggling in any or all of these areas you are not alone. These are very common challenges for most businesses. Though very common, successful businesses have learned to overcome them by focusing on these 5 areas to get there businesses working hard and they can enjoy more life

1. Planning & Vision – Having a common focus & goal that everyone can buy-in to.
2. Leadership Development – The business is not working because you are. You need to develop leaders within your organization that are aligned to the company’s focus and goals that will run organization.
3. Test & Measuring – What gets measured gets improved! Each leader and team member in the organization needs to have an activity based score card to help them stay on track towards reaching the company’s goals.
4. Systems –Leverage is about doing more with less. To get your business working as hard as you do, you need to create written systems for your team to follow to drive consistency throughout your organization.
5. Implementation – Without Action nothing happens. This is where accountability and discipline come together. This is where most businesses get struck and spin their wheels.  Your organization must agree on 3-7 priorities that they will focus on. Each team member must know and be responsible and accountable to how their role leads the company towards achieving your top priorities.

Want to learn more about how you too can get your business working harder so you can enjoy more life? Contact ActionCOACH Steve Goranson at 904-739-0200. www.actioncoachjax.com schedule your free 1/2 phone coaching session.

Steve Goranson has owned and operated the Northeast Florida of ActionCOACH since 2014. ActionCOACH is the World's #1 Coaching franchise with of 1000 offices in 50 different countries. They coach over 15,000 business each week.

Steve's commitment is to assist small business owners, to spend less time working "in" their business and more time working "on" their business so they can build a more valuable and sellable business. In the end, you’ll be spending less total time working, will be making more money and will have truly created the company and team you always dreamed of. In addition we will help you put the FUN back in your business and your life.

Call his office to schedule a free 1/2 hour Phone Strategy Session 904-739-0200

Confessions of a Business Owner #1: The “I Know” Attitude

Being an entrepreneur and business owner is not easy.  Most people start a business because they

think their current boss is an idiot and they could do it better.  Or maybe they’ve just taken over the business from a parent or family member.  In either case they are now in charge and they get to do things their way.

One of the first traps business owners fall into is not asking for help because they “know it all”, no one can do it better than I can.

In a recent conversation with a former client of mine Jeff Clarkson, he confessed to me that’s where he was at before we met.  He had been the owner and President of Florida Bonded Pools here is Jacksonville for over 10 years.  It was the oldest pool company in Jacksonville started by his father over 50 years ago.  

He had success in turning their struggling family owned business with 1 million in sales to a profitable company with sales ranging from 4.5 million to 6.5 million in annual sales.  But when the recession hit and the company started to feel the effects, he confided in other smaller business owners his struggles.

It was while having a cold beer during a gripe session with a friend of his (a current ActionCOACH client) that his friend recommended that he speak to me about how the ActionCOACH system could help him through his struggles.  Because as Jeff now confesses, he had the “I KNOW” attitude, it took him over a year to respond to that advice.

Success guru Jim Rohn summed it up best when he would say that you got to “Learn before YOU Earn”.  Man is like a tree, if he is not growing he is dying.  To grow we need to consistently fill our minds with new information, otherwise we get stuck doing the same thing over and over again while expecting different results.  If our cup is full and we feel we know it all, there is no room at the top of the cup for new information and new ideas.  This is where most of our struggles begin.

A lot of times when working with business owners it’s not about helping you do something new and different, it’s about helping you to get focused on the things that made you successful in the first place. 

In the day to day struggles of running a business it is easy to get off track and lose your focus of doing what you do best.  I can’t tell you how many times I hear my clients say after we discussed a new strategy, “We use to do that”.  The sad part is that they could never remember when they stopped doing that strategy.

When you hear yourself say I’ve heard that before or I know how to do that, you need to stop and think to yourself, “isn’t that interesting”.  When we say “isn’t that interesting” we are opening our minds to new ideas and new solutions.  My goal as a business coach is to get you to look at your situation from a different perspective to help you create powerful and actionable ideas to improve your business.

Once Jeff stopped and asked for help, he gave himself a bigger cup to fill.  He was able to initially start implementing and improving the things he knew about but hadn’t taken action on.  Plus his company began to get an “actionable” education that allowed them to measure, monitor and make better informed decisions that improved the business operations, sales and bottom line.

Confession #1:  Get rid of the I KNOW attitude

Because Jeff stopped and asked for help he was able to develop a more valuable company that was system based and not dependent on him.

If you would like to learn more about you too can get an "actionable" business education to improve your business's operations, sales, & bottom line contact ActionCOACH Steve Goranson at 904-739-0200. www.actioncoachjax.com

Steve Goranson has owned and operated the Northeast Florida of ActionCOACH since 2014. ActionCOACH is the World's #1 Coaching franchise with of 1000 offices in 50 different countries. They coach over 15,000 business each week.

Steve's commitment is to assist small business owners, to spend less time working "in" their business and more time working "on" their business so they can build a more valuable and sellable business. In the end, you’ll be spending less total time working, will be making more money and will have truly created the company and team you always dreamed of. In addition we will help you put the FUN back in your business and your life.

Call his office to schedule a free 1/2 hour Phone Strategy Session 904-739-0200

4 Tips to a Successful Social Media Strategy

By now most of us have figured out that social media is not a fad but a fun mental shift in the way we communicate. Buying mailing lists to target potential prospects will soon be a thing of the past.

Your social media contacts and their connections have now become your interactive database. Interactive because now you can engage in 2 way communication with the people you are connected to.

But remember, people don’t use social media because they want to be sold something. Hector Cisneros discusses in his blog Six Cardinal Rules for Success in Social Media Marketing that there are 4 reasons why people use social media. They want useful information, interesting facts, to be entertained, and to connect with other.

In building any relationship you need to understand the other person’s needs and wants. Continuing to ask friends for favors and giving nothing in return is a quick way to lose friends.  With social media the BNI motto of givers gain really holds true.

If you are trying to build your business through social media there are 4 basic rules to follow in order to successfully communicate with your new interactive database.

1. Be Human – As Jeffery Gitomer says, people buy from people they like. Don’t join a LinkedIn group discussion and start spamming the discussion about your next seminar. It would me like walking up to a group of people in conversation and you start selling them on your business. That’s plain rude.
   
2. Add Value – Sales is about building relationships. What can you do to provide value to your social media contacts and their connections? Provide interesting facts or useful information that your connections are looking for.
   
3. Interact – Create a dialog to build trusts and a relationship with your contacts. What’s nice is that with social media, your conversation can go viral reaching out to your contacts connections that you are not currently connected to.
   
4. Promote – Don’t hard sell. Use soft promotion to communicate how you can help your contacts get what they want. Promote your business in a way that you provide value to your contacts.

Most importantly, remember tip #1 Be Human. You communicating with a live human being and not a computer or a smart phone.

Is your company’s marketing awesome or lame? Take our quick marketing test to see how effective your current marketing efforts are.  CLICK HERE to take the FREE marketing test

4 Reasons You Can Be The Next Billionaire

Years ago, when ActionCOACH founder Brad Sugars was starting out in business and was still struggling to make ends meet, he thought becoming a millionaire was the ultimate financial goal. His perception changed, however, when he became a millionaire. It was then he discovered being a millionaire just isn’t rich enough. Here is how you can become a millionaire, then a deca-millionaire, then a centa-millionaire and then the ultimate- a billionaire…

1 . Education

Knowledge is the new money… In the business world, employees are taught to acquire higher and higher levels of education, to specialize, work hard, and make enough income to pay taxes, the mortgage, and then to exist until retirement. However, successful entrepreneurs that have come to make billions are generalists. Entrepreneurs think a lot and work a little, they take profits, write expenses off before paying taxes and live the life of their dreams. His book Billion in Training can teach you everything you need to know to get the type of knowledge to become the next billionaire.

2. Mindset 

It’s easy to choose success over failure. It’s easy to choose riches over poverty. In fact, it’s easy to choose any dream over it’s dreary counterpart. What’s hard to do is to re-choose that same goal, that same dream, that same level of success every single day, every single hour, until it becomes a reality. You see, while it’s easy to choose success and riches, it’s not easy to carry through with your thoughts every hour of every day. Successful people choose to do what unsuccessful people don’t do.

3. Opportunity

Once you get the education and change your mindset to what you really want you’ll begin to see opportunity around you. You will be better versed in making the right decisions and accepting only the opportunities that are for your best interest. There are so many opportunities out there, but what is so important is to know which opportunities are the right opportunities for you.4. ActionJust like a baby, you must first learn to crawl to walk and walk to run. Deciding what you want and taking the necessary steps to make your financials dreams a reality, can be a difficult decision to make. Once you’ve gone through the right education, you have the right mindset, get in-front of all the right opportunities… the only other thing to do next is to take Action.

Take Action NOW… To get more great strategies and philosophies on buying, building and selling businesses to leverage you as the next billionaire. Brad will be in Jacksonville FL on December 8th and Tampa on December 10th; here is your opportunity to attend this FREE Seminar, The Billionaire Tour, where I help you become the next billionaire… www.thebillionairetour.com